Moving into a new decade, technology is only going to become more advanced, and with that, more services are needed to support new technology and its infrastructure. Businesses must use technology to stay in operation and be profitable, but even more; they must be using the newest technology that fits their needs so that they have a competitive advantage and remain profitable. This is especially important in a tough economy as Ann Bednarz highlights in her piece on technology industry trends; if you’re selling to the enterprise, ROI will be crucial to making a sale in 2010 as budgets become tighter and tighter.

When selling an enterprise technology solution, you must communicate how your solution is going to help the customer solve a problem or an opportunity. These technology trends were identified using current business drivers within Fortune 1000 companies and what they’re saying they need to fix or expand in 2010. These are areas will not only be important next year, but over the course of the next few years, and they will have a profound impact on how businesses operate and where they spend their IT budgets.

• Cloud Computing
• Green IT (data center greening, desktop power use)
• Mobile Devices (laptops, smartphones)
• Virtualization
• Security Compliance (government regulations, data breaches)
• IT Cost Optimization
• Outsourcing and Insourcing (service providers)
• Software as a Service (SaaS) (software via the internet)
• E-Commerce
• Grid Computing
Enterprise Technology Buying Trends in 2010
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Check out our SlideShare document providing more detail and examples of these trends in the Fortune 1000 and why they will be important when selling enterprise technology in the upcoming years.

- Mark Kilens
mark . kilens@salesquest.com
978-749-9999 ext. 118

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