When it comes to a sales strategy, it’s important to know your competition, but it is even more important to know your potential client. Now more than ever, in this competitive market, you need to stand out amongst the crowd. What are you providing that others on the market are not? And even more important, [...]

Recently, Sprint became the first network to offer 4G service, but this exciting jump ahead does not come without complications – and it is exactly these types of things that make it the perfect time to sell into cell providers.

Sprint’s CEO Dan Hesse stated in their most recent earnings call that they have been having difficulty with their supply chain, especially surrounding their 4G phones since the launch of the new network.

Outsourcing major business processes to major providers, especially offshore outsourcing companies like Wipro and Mahindra Satyam, has been a common fix for decreasing IT budgets in a struggling economy. As these providers support more and more Fortune 1000 and Global 500 giants, many of who are direct competitors, the issue of overuse, and consequently, security, come into play. While working with a more experienced and renowned company may seem more safe, companies like Credit Suisse, who are dealing with very sensitive, private client information are turning to smaller, “less risky” providers to work on their projects.

Dun & Bradstreet understands it’s customers’ need for fast and accurate data; they know that if they can’t provide a platform that is easy to use in order to extract their “commercial data,” which also needs to be kept clean and updated, they will lose market share.

With tech spending finally on the rise again, business needs that may have been pushed aside due to cost cutting initiatives are finally starting to be addressed again. This, of course, means that companies, especially large enterprises and the Fortune 1000, will be investing in solutions that may not be crucial for the day-to-day functioning of the business, but that may increase profitability or ease a (less crucial) business pain.