With tech spending finally on the rise again, business needs that may have been pushed aside due to cost cutting initiatives are finally starting to be addressed again. This, of course, means that companies, especially large enterprises and the Fortune 1000, will be investing in solutions that may not be crucial for the day-to-day functioning of the business, but that may increase profitability or ease a (less crucial) business pain.

It’s becoming apparent that technology budgets have finally increased after years of cost cutting and downsizing within the Fortune 1000 and Global 500. With spending finally on the rise, many companies are planning enterprise-wide initiatives to turn their focus back on the customer with hopes of generating more revenue and gaining a competitive advantage. Fortunately, for reps selling technology to the enterprise, countless different technological solutions can be easily aligned to these business needs and help win more business.

No matter what school of opinion you side with, both sides of the healthcare spectrum from insurance providers to pharmacies, are continuing to innovate, and therefore providing actionable opportunities to sell technology. This strive to keep a competitive advantage in their respective markets, in conjunction with the continuous industry and political buzz, makes now the perfect time to sell technology to businesses in the healthcare industry.

When selling an enterprise technology solution, you must communicate how your solution is going to help the customer solve a problem or an opportunity. These technology trends were identified using current business drivers within the company and what they’re saying they need to fix or expand in 2010. These are areas will not only be important next year, but over the course of the next few years, and they will have a profound impact on how businesses operate and where they spend their IT budgets.