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	<title>Sales Intelligence Blog &#187; sales tools</title>
	<atom:link href="http://blog.salesquest.com/tag/sales-tools/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.salesquest.com</link>
	<description>The SalesQuest blog contains articles related to sales intelligence, sales strategies, technology sales leads and sales enablement tools.</description>
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		<title>Sales Tool: Keeping Organized with Fortune 1000 Org Charts</title>
		<link>http://blog.salesquest.com/2011/02/18/org-charts/</link>
		<comments>http://blog.salesquest.com/2011/02/18/org-charts/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 23:13:57 +0000</pubDate>
		<dc:creator>Trisha</dc:creator>
				<category><![CDATA[Org Charts]]></category>
		<category><![CDATA[Sales Enablement Tools]]></category>
		<category><![CDATA[Sales Process]]></category>
		<category><![CDATA[Fortune 1000]]></category>
		<category><![CDATA[Sales Development]]></category>
		<category><![CDATA[sales enablement]]></category>
		<category><![CDATA[sales software]]></category>
		<category><![CDATA[sales tools]]></category>
		<category><![CDATA[salesquest]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://blog.salesquest.com/?p=493</guid>
		<description><![CDATA[It is vital for sales and marketing reps to quickly and efficiently connect with their top prospects and beat their competition to the sales opportunities. Building org charts can be very time consuming, especially for the Fortune 1000 companies due to their size. But once it’s completed, it’s truly worth it to understand the organizational [...]]]></description>
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<p>It is vital for sales and marketing reps to quickly and efficiently connect with their top prospects and beat their competition to the sales opportunities. Building <a href="http://www.salesquest.com/org-charts/" onclick="urchinTracker('/outgoing/www.salesquest.com/org-charts/?referer=');">org charts</a> can be very time consuming, especially for the Fortune 1000 companies due to their size. But once it’s completed, it’s truly worth it to understand the organizational structure of your prospective company. The ability to navigate the chain of command and understand who are the influencers, champions, and true decision makers is critical to an efficient sales process.</p>
<p><a href="http://www.salesquest.com/org-charts/" onclick="urchinTracker('/outgoing/www.salesquest.com/org-charts/?referer=');">Org charts</a> are great sales tools to help stay organized. Some of the benefits include:</p>
<ul>
<li>Finding decision makers faster</li>
<li>Understanding your target prospect’s management structure</li>
<li>Knowing your gate keepers, influencers and champions</li>
</ul>
<p><a href="http://www.salesquest.com/docs/Starbucks-org-chart.png/" onclick="urchinTracker('/outgoing/www.salesquest.com/docs/Starbucks-org-chart.png/?referer=');"><img class="alignleft size-medium wp-image-468" title="Org Charts" src="http://www.salesquest.com/docs/Starbucks-org-chart.png" alt="Org Charts" width="250" height=225" /></a><br />
Buying access to Fortune 1000 <a href="http://www.salesquest.com/org-charts/" onclick="urchinTracker('/outgoing/www.salesquest.com/org-charts/?referer=');">org charts</a> will cut months out of your sales process and can possibly make or break your sales career. We publish <a href="http://www.salesquest.com/services/CRUSH-reports/" onclick="urchinTracker('/outgoing/www.salesquest.com/services/CRUSH-reports/?referer=');">CRUSH Reports</a> that contain multiple <a href="http://www.salesquest.com/org-charts/" onclick="urchinTracker('/outgoing/www.salesquest.com/org-charts/?referer=');">org charts</a> for each and every company. There are at least two org charts in every CRUSH Report to help fully understand the alignment of both the CEO’s organizational diagram and also the CIO’s organizational mapping. For the larger Fortune 1000 companies we also provide org charts on a division and subsidiary level.</p>
<p>Gain trusted advisor status by accessing CRUSH Report org charts and navigate the decision chain like an insider. Demonstrate to your prospect that you’ve done your homework, you’re organized and motivated.</p>
<p>Benefits from buying Fortune 1000 <a href="http://www.salesquest.com/org-charts/" onclick="urchinTracker('/outgoing/www.salesquest.com/org-charts/?referer=');">org charts</a> for sales and marketing reps include:</p>
<p>1) Eliminate costly research time</p>
<p>2) Discover sales opportunities before your competition</p>
<p>For a sample org chart go to: <a href="http://www.salesquest.com/org-charts/" onclick="urchinTracker('/outgoing/www.salesquest.com/org-charts/?referer=');">http://www.salesquest.com/org-charts/</a>. If you would like to see an entire CRUSH Report including the org chart, please go to: <a href="http://www.salesquest.com/demo" onclick="urchinTracker('/outgoing/www.salesquest.com/demo?referer=');">http://www.salesquest.com/demo</a>.</p>
<p>Trisha Ellis<br />
SalesQuest<br />
Email: trisha.ellis @ SalesQuest dot com<br />
978.749.9999 ext. 105</p>
<p>&copy;2012 <a href="http://blog.salesquest.com">Sales Intelligence Blog</a>. All Rights Reserved.</p>.<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fblog.salesquest.com%2F2011%2F02%2F18%2Forg-charts%2F&amp;title=Sales%20Tool%3A%20Keeping%20Organized%20with%20Fortune%201000%20Org%20Charts" id="wpa2a_2" onclick="urchinTracker('/outgoing/www.addtoany.com/share_save_url=http_3A_2F_2Fblog.salesquest.com_2F2011_2F02_2F18_2Forg-charts_2F_amp_title=Sales_20Tool_3A_20Keeping_20Organized_20with_20Fortune_201000_20Org_20Charts?referer=');"><img src="http://blog.salesquest.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		</item>
		<item>
		<title>Behind Every Good Sale, Is A Great Strategic Plan</title>
		<link>http://blog.salesquest.com/2011/01/28/strategic_account_plan_template/</link>
		<comments>http://blog.salesquest.com/2011/01/28/strategic_account_plan_template/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 17:32:22 +0000</pubDate>
		<dc:creator>Trisha</dc:creator>
				<category><![CDATA[Marketing and Sales]]></category>
		<category><![CDATA[Sales Development]]></category>
		<category><![CDATA[Sales Enablement Tools]]></category>
		<category><![CDATA[Sales Process]]></category>
		<category><![CDATA[Sales Strategies]]></category>
		<category><![CDATA[Fortune 1000]]></category>
		<category><![CDATA[Fortune 500]]></category>
		<category><![CDATA[sales intelligence]]></category>
		<category><![CDATA[sales opportunity]]></category>
		<category><![CDATA[sales tools]]></category>
		<category><![CDATA[salesquest]]></category>
		<category><![CDATA[strategic account plan template]]></category>
		<category><![CDATA[strategic account planning]]></category>
		<category><![CDATA[strategic plan]]></category>
		<category><![CDATA[technology sales leads]]></category>

		<guid isPermaLink="false">http://blog.salesquest.com/?p=439</guid>
		<description><![CDATA[When it comes to a sales strategy, it’s important to know your competition, but it is even more important to know your potential client. Now more than ever, in this competitive market, you need to stand out amongst the crowd. What are you providing that others on the market are not? And even more important, [...]]]></description>
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<p>When it comes to a sales strategy, it’s important to know your competition, but it is even more important to know your potential client. Now more than ever, in this competitive market, you need to stand out amongst the crowd. What are you providing that others on the market are not? And even more important, what has happened, is happening or will be happening with your target account?</p>
<p>Sales tools are a great way to obtain detailed strategic intelligence on your lead. Having this knowledge can give you more confidence to target their specific requirements. A superior plan of action can make the difference between closing the deal or losing it.</p>
<p><a href="http://blog.salesquest.com/2011/01/28/strategic_account_plan_template/"><img class="alignleft" style="margin: 0px 5px; border: 0pt none;" title="Strategic Account Plan Template" src="http://i1191.photobucket.com/albums/z471/trishypoo222/Strategic.jpg" alt="Strategic Account Plan Template" width="240" height="217" border="0" /></a>We have developed a <a href="http://www.salesquest.com/resources/account-plan-template/" onclick="urchinTracker('/outgoing/www.salesquest.com/resources/account-plan-template/?referer=');">Strategic Account Plan Template</a> exclusively for high tech sales reps selling into Fortune 1000 and Global 500 accounts. It is designed to support the account management team to effectively prepare and stay focused on the customer’s business objectives and goals. This ensures they achieve the planned results, create a consistent experience for the customer, and ultimately identify how they can make a positive impact on the customer’s business.</p>
<p>This <a href="http://www.salesquest.com/resources/account-plan-template/" onclick="urchinTracker('/outgoing/www.salesquest.com/resources/account-plan-template/?referer=');">Strategic Account Plan Template</a> will help you to take a deep-dive look into the account and analyze their industry, key contacts, trends, current economic conditions, financials, their competitors, technology, goals, objectives and more. Having all this information in one reference spot that you can bring with you to sales meetings will keep you organized, on top of your game and ahead of the competition.</p>
<p>Use our <a href="http://www.salesquest.com/resources/account-plan-template/" onclick="urchinTracker('/outgoing/www.salesquest.com/resources/account-plan-template/?referer=');">Strategic Account Plan Template</a> for strategic account planning and organize your comprehensive and in-depth research so that you&#8217;re always prepared. Don&#8217;t let disorganization and lack of good account intelligence contribute to a lost sales opportunity.</p>
<p>For additional resources, please visit our website: <a href="http://www.salesquest.com/resources" onclick="urchinTracker('/outgoing/www.salesquest.com/resources?referer=');">http://www.salesquest.com/resources</a>.</p>
<p>Ryan Murray<br />
SalesQuest<br />
Email: Ryan @ SalesQuest dot com<br />
978.749.9999 ext. 102</p>
<p>&copy;2012 <a href="http://blog.salesquest.com">Sales Intelligence Blog</a>. All Rights Reserved.</p>.<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fblog.salesquest.com%2F2011%2F01%2F28%2Fstrategic_account_plan_template%2F&amp;title=Behind%20Every%20Good%20Sale%2C%20Is%20A%20Great%20Strategic%20Plan" id="wpa2a_4" onclick="urchinTracker('/outgoing/www.addtoany.com/share_save_url=http_3A_2F_2Fblog.salesquest.com_2F2011_2F01_2F28_2Fstrategic_account_plan_template_2F_amp_title=Behind_20Every_20Good_20Sale_2C_20Is_20A_20Great_20Strategic_20Plan?referer=');"><img src="http://blog.salesquest.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		</item>
		<item>
		<title>Launch of Our New CRUSH Pro Sales Intelligence Platform</title>
		<link>http://blog.salesquest.com/2010/12/21/new-crush-pro-platform/</link>
		<comments>http://blog.salesquest.com/2010/12/21/new-crush-pro-platform/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 18:31:31 +0000</pubDate>
		<dc:creator>ryan</dc:creator>
				<category><![CDATA[Enterprise Technology]]></category>
		<category><![CDATA[Marketing and Sales]]></category>
		<category><![CDATA[Sales Development]]></category>
		<category><![CDATA[Sales Enablement Tools]]></category>
		<category><![CDATA[actionable technology sales leads]]></category>
		<category><![CDATA[company profile]]></category>
		<category><![CDATA[Crush Pro Platform]]></category>
		<category><![CDATA[CRUSH Reports]]></category>
		<category><![CDATA[Fortune 1000]]></category>
		<category><![CDATA[Global 500]]></category>
		<category><![CDATA[it sales leads]]></category>
		<category><![CDATA[sales intelligence]]></category>
		<category><![CDATA[Sales Strategies]]></category>
		<category><![CDATA[sales tools]]></category>
		<category><![CDATA[salesquest]]></category>
		<category><![CDATA[selling enterprise technology]]></category>
		<category><![CDATA[strategic account planning]]></category>

		<guid isPermaLink="false">http://blog.salesquest.com/?p=426</guid>
		<description><![CDATA[We just announced the upcoming launch of our new CRUSH Pro Platform scheduled for release on February 1st 2011. The new CRUSH Pro Platform now enables subscribing upgraded customers to search the content of their deep dive Fortune 1000 and Global 500 CRUSH Report data in a web portal interface. The hyper-targeted advanced search is [...]]]></description>
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<p>We just announced the upcoming launch of our new CRUSH Pro Platform scheduled for release on February 1<sup>st</sup> 2011.</p>
<p>The new CRUSH Pro Platform now enables subscribing upgraded customers to search the content of their deep dive Fortune 1000 and Global 500 <a href="http://www.salesquest.com/services/CRUSH-reports/" onclick="urchinTracker('/outgoing/www.salesquest.com/services/CRUSH-reports/?referer=');">CRUSH Report</a> data in a web portal interface. The hyper-targeted advanced search is enabled to help inside sales &amp; field marketing reps pinpoint specific mentions of competitors, partners, or embedded technologies. In addition, the Crush Pro Platform has a new Contacts Manager, which allows users to build contact lists within the Platform aiding them in increasing technology sales leads. Users can now build Fortune 1000 contact lists based on companies, title functions, lines of business, industries and/or geographies.</p>
<p>Our searchable CRUSH Pro Platform continues the rapid expansion and development of the company&#8217;s portfolio of the most accurate, complete and up-to-date enterprise account intelligence solutions available in the marketplace today. This new platform will assist our clients with <a href="http://www.salesquest.com/resources/account-plan-template/" onclick="urchinTracker('/outgoing/www.salesquest.com/resources/account-plan-template/?referer=');">strategic account planning</a> and sales intelligence in a quicker and more efficient environment.</p>
<p>The CRUSH Pro Platform delivers the functionality that our customers have been asking for over the past 12-18 months. The new Platform now gives users the ability to search the CRUSH Report content within their target accounts without having to download a PDF report, making information easier to access and integrate. We are excited to be able to offer an enhanced Platform that will facilitate our customers in their <a href="http://www.salesquest.com/resources/" onclick="urchinTracker('/outgoing/www.salesquest.com/resources/?referer=');">sales resources</a>, business drivers and sales forecasting.</p>
<p>While we are currently running a beta program with our customers, the February 1, 2011 release of the CRUSH Pro Platform is the most anticipated development in our ten-year history and is expected to catapult the company to the next stratosphere.</p>
<p>For further information on <a href="http://www.salesquest.com/services/CRUSH-reports/" onclick="urchinTracker('/outgoing/www.salesquest.com/services/CRUSH-reports/?referer=');">Crush Reports</a>, <a href="http://www.salesquest.com/services/crush-alerts/" onclick="urchinTracker('/outgoing/www.salesquest.com/services/crush-alerts/?referer=');">Crush Alerts</a> and <a href="http://www.salesquest.com/company/" onclick="urchinTracker('/outgoing/www.salesquest.com/company/?referer=');">SalesQuest</a>, please visit: <a href="http://www.salesquest.com/" onclick="urchinTracker('/outgoing/www.salesquest.com/?referer=');">http://www.salesquest.com</a></p>
<p>Ryan Murray<br />
SalesQuest<br />
Email: Ryan @ SalesQuest dot com<br />
978.749.9999 ext. 102</p>
<p>&copy;2012 <a href="http://blog.salesquest.com">Sales Intelligence Blog</a>. All Rights Reserved.</p>.<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fblog.salesquest.com%2F2010%2F12%2F21%2Fnew-crush-pro-platform%2F&amp;title=Launch%20of%20Our%20New%20CRUSH%20Pro%20Sales%20Intelligence%20Platform" id="wpa2a_6" onclick="urchinTracker('/outgoing/www.addtoany.com/share_save_url=http_3A_2F_2Fblog.salesquest.com_2F2010_2F12_2F21_2Fnew-crush-pro-platform_2F_amp_title=Launch_20of_20Our_20New_20CRUSH_20Pro_20Sales_20Intelligence_20Platform?referer=');"><img src="http://blog.salesquest.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		</item>
		<item>
		<title>Procter &amp; Gamble Sees Profits in Emerging Markets</title>
		<link>http://blog.salesquest.com/2010/12/14/procter-gamble-sees-profits-in-emerging-markets/</link>
		<comments>http://blog.salesquest.com/2010/12/14/procter-gamble-sees-profits-in-emerging-markets/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 22:27:32 +0000</pubDate>
		<dc:creator>ryan</dc:creator>
				<category><![CDATA[Enterprise Technology]]></category>
		<category><![CDATA[Marketing and Sales]]></category>
		<category><![CDATA[Sales Development]]></category>
		<category><![CDATA[Sales Enablement Tools]]></category>
		<category><![CDATA[Sales Process]]></category>
		<category><![CDATA[Sales Strategies]]></category>
		<category><![CDATA[Bob McDonald]]></category>
		<category><![CDATA[CRUSH Reports]]></category>
		<category><![CDATA[economic growth]]></category>
		<category><![CDATA[emerging markets]]></category>
		<category><![CDATA[Fortune 1000]]></category>
		<category><![CDATA[Global 500]]></category>
		<category><![CDATA[IT initiatives]]></category>
		<category><![CDATA[Procter & Gamble]]></category>
		<category><![CDATA[sales intelligence]]></category>
		<category><![CDATA[sales tools]]></category>
		<category><![CDATA[technology business drivers]]></category>

		<guid isPermaLink="false">http://blog.salesquest.com/?p=414</guid>
		<description><![CDATA[In the current economic conditions, companies are looking to emerging markets for revenue growth. It is predicted that within the next 40 years, these emerging markets could surpass the developed countries. Procter &#38; Gamble, for example, has a big push for the upcoming years in the emerging markets sector. In 2010, they are extending distribution [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblog.salesquest.com%2F2010%2F12%2F14%2Fprocter-gamble-sees-profits-in-emerging-markets%2F" onclick="urchinTracker('/outgoing/api.tweetmeme.com/share?url=http_3A_2F_2Fblog.salesquest.com_2F2010_2F12_2F14_2Fprocter-gamble-sees-profits-in-emerging-markets_2F&amp;referer=');"><br />
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<p>In the current economic conditions, companies are looking to emerging markets for revenue growth. It is predicted that within the next 40 years, these emerging markets could surpass the developed countries.</p>
<p>Procter &amp; Gamble, for example, has a big push for the upcoming years in the emerging markets sector. In 2010, they are extending distribution and store coverage in developing markets. They also will be adding 20 new manufacturing facilities between 2010 and 2014. Almost all of these facilities are in developing markets, and the majority will be multi-product-category facilities. If you’re marketing and selling to Procter &amp; Gamble, now is the time to be communicating with them about potential sales opportunities for your company. The SalesQuest Procter &amp; Gamble <a href="http://www.salesquest.com/services/CRUSH-reports/ " target="_blank" onclick="urchinTracker('/outgoing/www.salesquest.com/services/CRUSH-reports/?referer=');">CRUSH Report</a> details more of the business drivers that are affecting technology buying decisions.</p>
<p>At Procter &amp; Gamble’s annual meeting in October 2010, Chairman of the Board, President and Chief Executive Officer <a href="http://www.pg.com/en_US/company/purpose_people/executive_team/bob_mcdonald.shtml " target="_blank" onclick="urchinTracker('/outgoing/www.pg.com/en_US/company/purpose_people/executive_team/bob_mcdonald.shtml?referer=');">Bob McDonald</a> shared that Market share grew in 14 of the Company&#8217;s top 17 countries and the Company is now serving 4.2 billion consumers &#8211; well on track to achieve its goal of reaching five billion consumers by 2015.</p>
<p><img class="alignleft" title="Emerging Markets" src="http://www.salesquest.com/docs/Emerging-Markets-Picture.jpg" alt="Emerging Markets" width="190" height="185" /></p>
<p>&#8220;Our first quarter was a good start to the fiscal year. We maintained our top-line momentum and delivered profitable market share growth,&#8221; said McDonald. &#8220;We are confident that our Purpose-inspired growth strategy &#8211; to touch and improve the lives of more consumers in more parts of the world, more completely &#8211; will continue to drive growth and create value for shareholders. While the macroeconomic environment remains challenging, the solid first quarter results demonstrate that our strategy is working.&#8221;</p>
<p>As the emerging markets continue to grow, more and more companies are going to take advantage of emerging markets’ economic growth. Companies around the world can see this shift as an opportunity for growth. There are many sales opportunities to provide equipment, services, IT infrastructure and solutions that are needed to support industry growth in these emerging markets.</p>
<p>For more current industry sales intelligence and technology sales leads in the Fortune 1000 and Global 500, check out our <a href="http://www.salesquest.com/services/technology-business-drivers/" target="_blank" onclick="urchinTracker('/outgoing/www.salesquest.com/services/technology-business-drivers/?referer=');">Technology Business Drivers</a> document or feel free to download our sample CRUSH Reports on Deutsche Bank, Morgan Stanley, Wells Fargo, Starbucks and including the Procter &amp; Gamble, please visit: <a href="http://www.salesquest.com/demo/" onclick="urchinTracker('/outgoing/www.salesquest.com/demo/?referer=');">http://www.salesquest.com/demo/</a></p>
<p>Ryan Murray<br />
SalesQuest<br />
Email: Ryan @ SalesQuest dot com<br />
978.749.9999 ext. 102</p>
<p>&copy;2012 <a href="http://blog.salesquest.com">Sales Intelligence Blog</a>. All Rights Reserved.</p>.<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fblog.salesquest.com%2F2010%2F12%2F14%2Fprocter-gamble-sees-profits-in-emerging-markets%2F&amp;title=Procter%20%26%23038%3B%20Gamble%20Sees%20Profits%20in%20Emerging%20Markets" id="wpa2a_8" onclick="urchinTracker('/outgoing/www.addtoany.com/share_save_url=http_3A_2F_2Fblog.salesquest.com_2F2010_2F12_2F14_2Fprocter-gamble-sees-profits-in-emerging-markets_2F_amp_title=Procter_20_26_23038_3B_20Gamble_20Sees_20Profits_20in_20Emerging_20Markets?referer=');"><img src="http://blog.salesquest.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<title>Identifying Need: A Critical Part of the Sales Process</title>
		<link>http://blog.salesquest.com/2010/03/30/identifying-need-a-critical-part-of-the-sales-process/</link>
		<comments>http://blog.salesquest.com/2010/03/30/identifying-need-a-critical-part-of-the-sales-process/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 19:18:28 +0000</pubDate>
		<dc:creator>ryan</dc:creator>
				<category><![CDATA[Sales Development]]></category>
		<category><![CDATA[Sales Process]]></category>
		<category><![CDATA[sales intelligence]]></category>
		<category><![CDATA[sales research]]></category>
		<category><![CDATA[sales tools]]></category>
		<category><![CDATA[technology buying drivers]]></category>

		<guid isPermaLink="false">http://blog.salesquest.com/?p=329</guid>
		<description><![CDATA[Does the solution fit their business need? If it doesn’t, you should probably go sell somewhere else. A company’s need for something is one of their most powerful buying motivators. From the buyer’s perspective, need is the reason they have to buy something and must find an answer to solve their need. From the seller’s [...]]]></description>
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<p><img class="alignright" title="Business Needs" src="http://www.salesquest.com/docs/square_peg.jpg" alt="Business Needs" width="156" height="117" />Does the solution fit their business need? If it doesn’t, you should probably go sell somewhere else. A company’s need for something is one of their most powerful buying motivators.</p>
<p>From the buyer’s perspective, need is the reason they have to buy something and must find an answer to solve their need. From the seller’s perceptive, need can take a very long time to research and identify. It requires asking a lot of questions, listening and interpreting supporting information and what the buyer is saying. Sellers should thoroughly research and understand the buyer before starting the relationship building process.</p>
<p>Using sales intelligence tools can paint a picture of what’s driving the company. They can identify current business needs and help craft what sales messages should be communicated with the buyer. Developing a <a title="Sales Positioning Statement" href="http://blog.salesquest.com/2010/03/10/developing-your-sales-positioning-statement-what-keeps-it-executives-awake/">sales positioning statement </a>will help put all the pieces of information together to form a logical statement on why they should buy from you.</p>
<p>For example, Boeing has been working to consolidate their data centers. They began the project with about 60 data centers and are down to six as of December 2009. Their final goal is to have three, which will create significant cost reductions with their power drain.</p>
<p>There are many different solutions that could fit this need: consolidate hardware into core locations, outsource the data center administration, utilize the cloud, virtualization, etc.? If you can determine the business need, you can use it the tool to ask intelligence, qualifying questions. Collecting the right information is a critical part of understanding the core aspects of their need and what direction they want or think they should take.</p>
<p>By doing your homework on the company and understanding their business need, more people will listen and answer your questions, especially the decision maker. It will help develop the roadmap for the account and identify the other three <a title="BANT Criteria" href="http://blog.salesquest.com/2010/03/22/converting-a-sales-lead-into-a-sales-opportunity-using-bant-criteria/">BANT criteria</a>: time frame, budgets and decision markers.  If your solution fits their needs, the buyer will find the money.</p>
<p><strong><a title="Business Drivers" href="http://www.salesquest.com/services/technology-business-drivers/" onclick="urchinTracker('/outgoing/www.salesquest.com/services/technology-business-drivers/?referer=');">Fortune 1000 Company Business Drivers</a></strong></p>
<p><img class="alignleft" title="Ford Business Drivers" src="http://www.salesquest.com/docs/Ford.gif" alt="Ford Business Drivers" width="89" height="34" />Using CRUSH Reports new business driver section, you’ll be able to identify problems, opportunities and initiatives currently happening in Fortune 1000 companies.</p>
<p><a title="Business Drivers" href="http://www.salesquest.com/services/technology-business-drivers/" onclick="urchinTracker('/outgoing/www.salesquest.com/services/technology-business-drivers/?referer=');">Download the Ford CRUSH Report with 2010 Business Drivers</a></p>
<p>- Mark Kilens<br />
mark.kilens @ salesquest.com<br />
978.749.9999 ext. 118</p>
<p>&copy;2012 <a href="http://blog.salesquest.com">Sales Intelligence Blog</a>. All Rights Reserved.</p>.<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fblog.salesquest.com%2F2010%2F03%2F30%2Fidentifying-need-a-critical-part-of-the-sales-process%2F&amp;title=Identifying%20Need%3A%20A%20Critical%20Part%20of%20the%20Sales%20Process" id="wpa2a_10" onclick="urchinTracker('/outgoing/www.addtoany.com/share_save_url=http_3A_2F_2Fblog.salesquest.com_2F2010_2F03_2F30_2Fidentifying-need-a-critical-part-of-the-sales-process_2F_amp_title=Identifying_20Need_3A_20A_20Critical_20Part_20of_20the_20Sales_20Process?referer=');"><img src="http://blog.salesquest.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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