Now, more than ever, marketers need to take the necessary actions to improve their leads using sales intelligence to identify prospects, target accounts, and reduce their research time. Aberdeen’s survey stated 74% want to improve the quality of their leads. You need sales intelligence resources that take pressure off of your sales team, but also to enable sales reps to be more productive and formulate better sales strategies. For example, a sales intelligence tool might decrease the time reps spend researching prospects, but if the data is inaccurate and not up-to-date, the investment in the tool is money down the toilet. Not every sales intelligence tool is created equally, and without quality data, lead quality will not improve.