The CO’s that we have interviewed have consistently told us that companies should not only focus on selling directly to them (CIO title) but to definitely market and sell to other recommenders, influencers, decision makers and champions within the account. Selling deeper and wider into F1000 and G500 accounts is the biggest key to success. Here are 9 additional ideas for getting the best ROI from these giants.

50% of marketing dollars are wasted on marketing activities that produce no results. Here at SalesQuest we have found a handful of critical success factors to any sales and marketing program.