Finding the decision maker and getting them to respond can be one of the hardest things a sales rep faces during the sales cycle.  Sales intelligence data can give you insights on who the decision maker might be, what questions to ask, and how to respond to his or her questions. However, you can’t expect to [...]

Understanding how decision makers qualify spending their limited budget is invaluable for two reasons: one, being empathetic to your prospect’s needs will build more trust with your potential client, and two, aligning your solution with a defined need within the company will show a clear-cut and more accurate ROI.