In today’s highly competitive economy, sales and marketing departments really have to stand out amongst the crowd. The messaging has to be personalized and clearly state what you have to offer that can save them time and money. One of the worst approaches in sales and marketing today is the “data dump”  of product features. [...]

Cloud computing is not just a buzzword but is changing the IT service model for many companies.

More companies are concerned about alternative fuel and going green, UPS is a prime example.

Dun & Bradstreet understands it’s customers’ need for fast and accurate data; they know that if they can’t provide a platform that is easy to use in order to extract their “commercial data,” which also needs to be kept clean and updated, they will lose market share.

With tech spending finally on the rise again, business needs that may have been pushed aside due to cost cutting initiatives are finally starting to be addressed again. This, of course, means that companies, especially large enterprises and the Fortune 1000, will be investing in solutions that may not be crucial for the day-to-day functioning of the business, but that may increase profitability or ease a (less crucial) business pain.