Author, Speaker and Strategist Jill Konrath recently did a series of articles whereby she compared sales stories to safari animals.
As she rotated through the giraffes and rhinos, I was personally waiting to hear from the King of Beasts, which of course, finally appeared right on queue:
King of Beasts
And my hunch was right; it was all about being prepared to sell.
About the same time this article came out, Mike Damphousse of Green Leads called asking me how he could use CRUSH data to get a focused list of contacts for his client. It made me think information gathering is a lot like hunting.
He was about to do some very specific campaigns, drive new leads, deliver juicy appointments and he needed some sales intelligence to get the job done. First, he needed a list of the top companies who had recently implemented specific SAP modules within specific verticals. While most companies dwell on the experience of their callers or the level of sales intelligence they gather, Mike was focused on saving time and heading into a fertile hunting ground. Why not hunt where the most prey are gathered in the first place?
That was just the beginning of the sales creativity. The next campaign was taking the challenge up a notch. Rather than focus on technology, he wanted to know how he could get a list of the top Fortune 1000 ranked companies with current and specific initiatives around “Disaster Recovery” and “Business Continuity”. And while you’re at it, get me only contacts which are VP and Director Level titles in the network and security technology areas. Wow, now you are talking focus.

Green Leads is clearly a leader in creative campaigns to help their customers find the best, hottest and ready-to-strike leads and sets their clients’ reps in for the killing.
When I asked Mike what differentiates Green Leads from the pack, I was not surprised to hear his response.
- Start with the hottest and best targets
- Go in with a customized approach to each prospect/target
- Qualify and shoot to close
Sounds to me like the right company to engage if you have some sales hunting to do this quarter!
If you want to know more about the CRUSH Data and sales intelligence used in these searches, contact us at www.salesquest.com.
Mimi Evans
SalesQuest
mevans @ Salesquest dot com