Panasonic’s New Organizational Structure and GT12
Tuesday, November 22, 2011 18:58Panasonic just announced a new organizational structure that is to be implemented in January 2012.
This new alignment is aimed to achieve goals that is set out in Panasonic’s Green Transformation 2012 (GT12) to fulfill their vision of being “the No. 1 Green Innovation Company in the Electronics Industry” by 2018, which is their 100th anniversary of its foundation.
Panasonic has set its sights high. The last year of GT12, fiscal year ending March 2013, Panasonic sets the following targets:
- 5% or more in operating profit ratio
- 10 trillion yen in sales
- 3 year accumulative total of over 800 billion yen in free cash flow
- 10% in ROE
- 50 million ton reduction in CO2 emissions
This new organizational structure is in line with Panasonic’s three basic concepts:
- Maximize value creation by strengthening contacts with customers
- Realize speedy and lean management
- Accelerate growth business by boldly shifting management resources

Panasonic's New Organization Structure
Panasonic is expecting their growth to be driven by six key businesses by fiscal ending March 2013:
- Energy Systems Business: 16% increase
- Heating, Refrigeration and Air Conditioning Business: 7.4% increase
- Network AV business: 10% increase
- Healthcare, Security & LED: Targeting 540 Billion Yen from these three businesses
There is a lot going inside of Panasonic right now. They have tons of internal goals that they want to reach by fiscal year end 2013. They hope that these initiatives will help in their overall goal to be the number one green electronics company by 2018. For a deeper dive of all Panasonics initiatives as well as org charts, contact info, IT highlights, business drivers, insights to budgets, IT projects and major initiatives, check out the Panasonic CRUSH Report.
Trish Ellis
SalesQuest
trisha dot ellis @ salesquest dot com


5. Security in a Virtual Infrastructure