As data centers around the world continue to grow, so does the cost. And in turn, the need for incentive programs to help reign in that cost. Here are ten incentives that do just that.

1. Improving Energy Use- Energy efficiency is an obvious first target, and it can be implemented across the board. Proper maintenance and calibration of your equipment is paramount. Simply recording and reporting energy use will keep you aware of any waste.

2. Computational Fluid Dynamics Software- Using this software will help you manage the airflow of these data centers. Updating your data center with the latest software will keep your system regulated, alert you to any problems, and optimize your facility operations.

3. Uninterruptable Power Systems- These systems are not back up generators. They serve a similar function, but unlike the slower generators they are instantaneous. They immediately supply your data center with power to prevent data loss or system failure.

4. Variable Frequency Drives- VFDs in fans, chillers, and pumps regulate motor speed and power draw. VFDs adjust these functions in relation to the system load, thereby saving energy.

5. Closed Loop Cooling System- This efficient cooling system retains and reuses its ethylene glycol in a cycle. It is able to be constantly heated by the equipment and cooled to below water’s freezing point without the need to be replaced.

6. Geothermal and Hydroelectric Power Plants- One benefit of utilizing these plants is that there is no carbon footprint left behind, but unfortunately the use of these power sources is not available to everyone due to location.

7. Water Side Economizers- These cooling towers can dissipate over half of the server’s heat loads. In cooler climates and during the night, these towers cool your servers for free.

8. Server Virtualization- This process can show you concrete numbers in savings due to the decrease of energy, space, and hardware expenditures. Server virtualization may not always be the best option, depending on the size and function of your data center.

9. Thermal Energy Storage- These systems cool a storage medium overnight, when energy costs are usually lower, and use that medium to cool the data centers during the day.

10. Cold Aisle Containment- This initiative uses a physical barrier to keep hot and cold air from mixing together. It delivers more efficient cooling and lower energy consumption.

Converting to some of these incentives may be costly at first, but the overall savings will add up. We track data center info in our Target Builder Platform and our customers have access to data center locations, key contacts and initiatives. Click here for more data center info: http://www.salesquest.com/blog/DataCenterInfo/

Trisha Ellis
Marketing Manager
SalesQuest
trisha.ellis@salesquest.com

©2012 Sales Intelligence Blog. All Rights Reserved.

Data centers are vital for business continuity within Fortune 1000 companies. Data centers help to provide a reliable infrastructure to reduce any changes of outages for IT operations. This is an initiative for many companies, not only have a data center that is fully optimized but efficient.

For example, UnitedHealth Group is constructing a $100 million-plus data center in Chaska Minnesota and expects to complete the 190,000 square foot facility sometime this year in 2012. The company said that the new facility will “help increase the company’s data center capabilities.” The company has several IT initiatives that illustrate the potential for health care applications to boost demand for data center space. For example, UnitedHealth’s subsidiary Optum Health operates eSync Platform, which is designed to synchronize health care records from multiple providers and healthcare facilities to supply a consolidated profile of a patient’s health history.

We understand the importance of data centers and that many technology companies find value in data center info. Crush data now includes data center info including locations, key contacts and initiatives.

Click here to watch a demo on data center info in our platform and download the free United HealthGroup CRUSH Report sample.

Trish Ellis
Marketing Manager
SalesQuest
trisha.ellis@salesquest.com

©2012 Sales Intelligence Blog. All Rights Reserved.

It’s that time a year again where marketing plans and meeting goals for 2012 are high priority. Not sure where to start on your marketing plan? We have a marketing plan template that will help you organize and prioritize your marketing goals for 2012 and help you stay on target.

Use the Marketing Plan Template to prepare for presentations and ensure that the connection between sales & marketing remains intact and strong and that your marketing budget is being spent effectively and seeing a high ROI. The template covers every aspect of marketing from new product launches and direct sales to planned budget deployment.

Our marketing plan template ensures you have all the details you need to market your product including target market, add-on products, competition and positioning. Our template guides you through the entire marketing plan including budgets, lead gen, telemarketing, trade show and other ways to get your product noticed while staying on goal.

There are many benefits to creating a marketing plan, including being proactive instead of reactive; spending less money and getting the best results possible;

Our marketing plan template will help to make sure you’re aligned with your sales team to help you escalate goals you need to achieve in 2012!

Download our Marketing Plan Template!

Trisha Ellis
Marketing Manager
SalesQuest
trisha.ellis@salesquest.com

©2012 Sales Intelligence Blog. All Rights Reserved.

In 2011, Toys “R” Us opened 21 new stores all over the country, across 13 states, in 2011. In addition to the new store openings, they’re also remodeling 23 existing locations to the “side-by-side” format which has Toys “R” Us and Babies “R” Us in the same store. With both these initiatives completed in 2011, this has created approximately 1,100 jobs.

During the holiday season, Toys “R” Us opened up 600 pop-up stores, hiring an additional 10,000 seasonal employees to staff these stores. “I don’t think anyone believes the environment here is worse than last year,” said Jerry Storch, Chairman and CEO, Toys“R”Us, Inc. Even in the worst of times, gifts for children are the last thing parents cut and they will pay the price for the hot toy if they can find it, said Storch.

“Integrating Toys“R”Us and Babies“R”Us under one roof has been part of the company’s strategy for the past five years and customers continue to embrace the enhanced shopping experience these stores offer,” said Storch. “The Side-by-Side store format provides exceptional convenience for parents, offering a wide selection of differentiated toys and juvenile products, and allows the company to cultivate customer loyalty as their children grow and they transition from Babies“R”Us to Toys“R”Us shoppers.”

Download the free Toys “R” Us CRUSH Report in our eStore. Gain access to business drivers, contacts, org charts and IT landscapes.

Trish Ellis
Marketing Manager
SalesQuest
Trisha.ellis@salesquest.com

©2012 Sales Intelligence Blog. All Rights Reserved.

Our new Mid-Market Manager  (M3) app enables inside sales reps to sell more effectively with accurate contact info and actionable sales trigger events. Marketing reps can build more effective campaigns & programs with targeted messaging which will ultimately drive more sales leads and new streams of revenue.

M3 users can search 2.5 Million sales trigger events and more than 600,000 contacts aggregated from over 2,000 data sources to quickly build targeted marketing campaigns and sales prospecting lists.  Search results can be narrowed down in the Mid-Market Manager (M3) app from 8,700 companies, 76 industries, one of the 50 United States, more than 30 sales triggers, 600,000+ contacts and date range going back 24 months. The mid-market companies are based in the US and Canada and have revenues greater than $500 Million in revenue.

We are excited to launch a solution to sales and marketing reps that are selling into the mid-market. We’ve also made it easy for them to save sales trigger event and contact searches for easy retrieval and the ability to export information into spreadsheets for data manipulation and CRM integration.

Since the launch of our CRUSH Pro Platform in early 2011, we’re continuing to add to our sales enablement tools and respond to our customers’ needs. Click here to learn more and view a short demo on our new Mid-Market Manager (M3) application.

Trish Ellis
SalesQuest
Marketing Manager
trisha.ellis@salesquest.com

©2012 Sales Intelligence Blog. All Rights Reserved.