Global IT Spend for 2013 and 2014 on the RiseWednesday, July 17, 2013 16:20
Forrester and Gartner Research just released their stats on IT spend globally in 2013. It is expected to be in the trillions, Forrester coming in at 2.3% increase to $2.06 trillion while Gartner estimates $3.7 trillion. They are unsure why there is such a drastic gap in the two numbers, but the main point is the same…technology is growing. And growth is continued to be on the rise into 2014.
Now is the time to be in technology, especially in the US, where the IT spend has the greatest percentage of projected growth at 5.9% in 2013 and 6.9% in 2014. Eastern Europe, Middle East and Africa combined will show a growth of 6.9% in 2013 and 6.3% in 2014. Other countries that are showing about 1 to 3% growth is Latin America and Western and Central Europe in 2013, although Latin America is expected to have a 10.7% growth in 2014. “The continued recession in Europe and slowing growth in China will offset improvements in the US, Japan, and some emerging markets,” writes Andrew Bartels, Vice President and Principal Analyst at Forrester.
Software is the definitive leader in terms of growth. This could be because of the continuing popularity of software as a service (SaaS), apps, analytics, mobile computing, etc. Other categories that show growth are cloud and applications. “Software, especially for analytical and collaborative applications and for Software-as-a-Service (SAAS) products, continue to be a bright spot,” says Bartels.
Not every category is thriving. If you’re selling computer equipment, they expect a decrease in growth this year. In addition, server and PC operating systems also show negative spending.
The way companies are spending their IT budgets has also been changing over the past years. There has to be a real business need and be able to prove the solution is in line with business objectives. Although cost is always a factor, if you’re able to same the company money in other areas, then that’s definitely a factor in their decision.
We want to help you get in on some of that IT spending! Our CRUSH Reports can help you identify which companies have budgets and their current project initiatives. Align your product or service to your prospects’ needs and your company could be riding the IT wave as we go through 2013 and head into 2014! Check out one of our sample CRUSH Reports!