Data Needs Are on the Rise for Healthcare

With ideas of public and government funded healthcare on the rise, insurance providers, more than ever, need to find new ways to innovate their technology to remain competitive. Seamless, dependable patient care is absolutely crucial in the insurance industry, and the amount of data behind each and every patient is not only extensive, but incredibly valuable and also irreplaceable.

UnitedHealth seems to understand the need for reliable data storage and how to optimize the usability of their patients’ records. The company announced plans to begin construction in summer 2010 on a $100 million-plus data center in Chaska, Minn., and expects to complete the 190,000 square foot facility sometime in 2012.

The company said that the new facility will “help increase the company’s data center capabilities.” UnitedHealth has several IT initiatives that illustrate the potential for health care applications to boost demand for data center space. For example, their subsidiary Optum Health operates the eSync Platform, is designed to synchronize health care records from multiple providers and healthcare facilities to supply a consolidated profile of a patient’s health history.

Clearly, the ability to securely store and manipulate data is paramount for the company’s success. According to the company strategy, “UnitedHealth applies technology to make health care function better and executes complex health-related transactions on a huge scale. They are entrusted with one of the largest collections of clinical data in the world, and they must keep it protected, organized and backed up so that they can continue to analyze and convert it into useful, actionable information.” This company-wide focus makes UnitedHealth (and their competitors in the healthcare market) the perfect candidates to sell a variety of technologies to. Leveraging this data security and functionality issue can help you create a business case that will close more deals, and faster. If there was ever a time to capitalize on the healthcare market, it is now.

The information in this post was found through the SalesQuest team’s extensive research in compiling “technology business drivers.” For more information like this, check out our business driver samples.

- Carolyn Sebasky
carolyn . sebasky@salesquest.com
978.749.9999 ext. 107